Kings Road Tractors
Branding project for the Chelsea Truck Company
During early 2022 Rouleur Creative with took on UK based project in the automotive industry - consulting for the Chelsea Truck Company. With the company going through several changes, including moving into a new showroom at Albert Bridge, our task was to work with MG Digital and the current team to “Londonify” the brand’s marketing, while also driving sales through social media channels.
Created and implemented a social media plan aligning staff roles between the London showroom and Bradford offices.
Created London based lifestyle content across Chelsea, Fulham, Knightsbridge and Belgravia through photography and film shoots.
Added a large focus to Reels to increase engagement across the Facebook and Instagram pages.
Improved post quality over adding quantity leading to an improved engagement rate.
Featured products on vehicles rather than studio product images , tagging product in Instagram / Facebook shops connected via Shopify to the company website.
The company saw a 30% increase in sales from social media during this period.
Approached Facebook and Instagram content separately to maximise both channels.
Utilised LinkedIn to engage a business audience and the CEO’s LinkedIn following.
Shifted Instagram posts from a square crop to a 4x5 crop to maximise image size on mobile devices. Encouraged photographers to keep this in mind - using wider angles during photo shoots to leave foreground / background space.
Utilised the carousel format on Instagram to better display product, often splitting horizontal images between two vertical images to showcase detail in products and increase user engagement.
Adjusted hashtags toward the audience of a luxury London brand while also engaging to car enthusiasts.
“Londonified” the brand with targeted locations around the Chelsea area - geotagging, tagging and mentioning relevant locations featured in the images.
Frequently appeared as a ‘top post’ in these locations, increasing brand awareness.
Targeted upcoming events in the area to increase the relevance of our platform.
Increased brand interaction with followers and third party companies.
Targeted brand collaborations with other companies around the Chelsea area.
